In a marketplace flooded with apps, even computer giants like Apple cannot afford to ignore one of the biggest indicators of an app’s success: user experience. Recently, the Apple Store underwent a serious redesign, based largely around the results of continuous user testing. Apple utilized user testing to assess the needs of the user, and… Read more »
If you took a walk in a park, a mall, or even just down your street this summer, there’s a good chance you saw people playing Pokémon Go, the hit mobile app that reportedly provided Apple with a $3 billion boost in revenue. It had everyone trying to “catch ‘em all.” What you didn’t see… Read more »
According to coverage of the Worldwide Developers Conference (WWDC) from The Verge, Apple is getting ready to make some major changes when it comes to their beloved Siri. Until now, Siri has been its own entity that could not interact with other apps on your phone. So, for example, if you wanted Siri to pay… Read more »